Podcasting has two different versions; audio podcasting and video podcasting. Audio podcasting entails recording one or more people speaking and discussing various subject matters and then saving the recording typically in an MP3 format. MP3 formatting is used because that's the type of audio file that most Internet users can easily open without having to install extra programs on their computer. Video formatting is normally done with either a video camera or webcam and is saved in a flash or MP4 video format. While neither audio or video podcasting is complicated to set up, good equipment should be used in order to achieve the best quality.
Those who podcast can talk about whatever they want to. Some podcasts are funny, while others are tech based and then there is everything in between. The key to successful podcasting is coming up with a theme or subject matter that other Internet users are interested in. Now that podcasting has been explained, here are a few different ways to make money with podcasting:
- As with many other Internet opportunities, one of the easiest ways to make money with podcasting is advertising. Podcasters can either sell advertising space on their website that hosts the podcast or the podcaster can vocally mention their advertisers and their advertiser's products during the podcast episode.
- Another way to make money with podcasting is to charge for all or some of the podcasts that you make. For example, you might not charge for shorter podcasts, but may want to charge for longer ones that provide the listeners or watchers with more information. You could also allow users to watch part of the podcast for free but then require them to pay if they want to watch the rest of the video or listen to the remainder of the audio.
- The third way to make money with podcasting is to ask for donations. Some people might not feel comfortable doing this, but remember that it does take a lot of time and money to put a podcast out there for others to view or listen to. Internet users do understand that and if they enjoy the podcast, they might be willing to donate in order to keep the podcast going.
The three ways above to make money with podcasting are only a few of the different methods that can be used. The method that will work the best will depend a lot on the podcast itself and what type of audience the podcast has.