What to think of when recording videos
Plan your videos before recording them. Write down what you are going to say and try to memorize as much of the content as possible. By doing this you do not have to look at your script to see what you going to say in the video. remember to look into your camera. Talk with a clear voice and make sure that people will have no problem with hearing what you have to say. Smile a lot in your videos and sound motivated and excited, bring energy into your messages. This will make people interested in what you have to say.
Lead generation and sales
To generate leads and sales you need to know your audience and offer solutions to problems they are having in their marketing attempts. Record videos of topics that you think that your audience have an interest in. Do not come across as pitchy, focus on helping instead of selling. When you are focusing on helping people, you will be making sales sooner or later anyway. This through attraction marketing, because through sharing real value you will be attracting people towards you and what you have to offer. In the description field of the videos you can leave the link to your blog for people to receive more marketing tips for instance. At the end of your videos you can motivate your viewers to click that link to your blog as well. To maximize your potential lead generation you need to do plenty of videos, so do at least one video a day. The more videos you record the more results you will get. I wish you all the success with your video marketing efforts.